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Caramel and matcha are the fastest-growing edible fragrances on US search, Spate says.
February 4, 2025
By: Lianna Albrizio
Associate Editor
Caramel and matcha are no longer just preferred Frappuccino flavors at Starbucks. Beauty enthusiasts want them in their perfume bottles. According to beauty trend tracker Spate’s new popularity index, these are the fastest-growing edible fragrances. Sweet Dreams Analysts say caramel perfume has seen a +244.9% growth compared to last year, with TikTok leading the way — holding 79.9% of the trend’s Popularity Share. On Google Search, interest in caramel perfume has grown +181.1%, while Ti...
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